Terms and Conditions

Creappsy Implementation and Service Delivery Protocols

This document details the methodology, requirements and delivery timescales applicable to the provision of professional services of Creappsy (hereinafter referred to as "The Agency"). The correct observance of these protocols by the The Client is critical to meeting agreed delivery times.

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I. Social Media Management

A. Project Start-up and Client Requirements

1. Activation: The process starts with the completion of the information gathering form, which will be sent to the communication group in WhatsApp once the advisor and the project team have been assigned to the project.

2. Kick-off meeting: A virtual session (Zoom or Google Meets) will be coordinated to review the information on the form, validate objectives, establish the graphic line and guide The Client in the delivery of the resources.

3. Delivery of Mandatory Resources: At the meeting, The Client will be asked to provide the following items through a folder in Google Drive whose link will be shared in the WhatsApp group:

   • Access: Grant access permissions (such as Social Media Manager) to the social media accounts. If they do not exist, they will collaborate in their creation.

   • Visual Identity: High resolution logos, typography and images or graphic reference material.

   • Content: Complete the "Content" section within the monthly editorial grid provided by The Agency.

4. Confirmation: The Agency will confirm full receipt of all resources and content, at which point the implementation deadlines begin.

B. Implementation and Review Deadlines

* The timeframe depends on the contracted management plan.

C. Policy on Changes and Limitations

1. Review Rounds: The Client has at its disposal two (2) rounds of review and change included in the cost of the service:

   • Round 1: Applicable only on the written content (copys).

   • Round 2: Applicable only on the graphic design (images).

2. Package Exclusions: The contracted package does not include the production of audiovisual material (video recording or photography) of establishments, partners or products. Such content must be provided by the Client.

3. Editable: If The Client requires the original editable files of the designs, these will have a additional cost of $15 (fifteen US Dollars) by image.

4. Customer Delays: The Agency is not responsible for delays in the programming of the posts if the delay is caused by the late delivery of content or lack of timely approval by the Customer.

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II. Facebook Ads and Google Ads campaigns

The processes for Facebook Ads (Meta Ads) y Google Ads are governed by similar operating principles.

A. Start-up and Client Requirements

1. Activation and Meeting: The process starts with the filling out of the form, followed by a virtual meeting to clarify objectives, define the budget guidelineand set the days and hours of campaign activity.

2. Key Requirements: At the meeting, the following will be requested:

   • Definition of Objective: Establish products or services to be advertised.

   • Graph: Revision of the graphic line for advertisements.

   • Method of Payment: The correct entry and maintenance credit card in the Meta Ads or Google Ads.

   • Access: Grant The Agency access to the commercial and advertising account.

   • Resources (Images/Video): Upload all the required graphic or audiovisual material to the Google Drive folder.

B. Implementation Deadlines and Platform Limitations

1. Platform Review: Once the campaign has been set up, it must go through a process of internal review of the platform (Meta or Google)which can take between 2 and 24 hours (Meta) or 2 and 5 days (Google). This time is beyond the Agency's control.

2. Duration and Reporting: The standard campaign has a duration of 30 days. At the end, a detailed report on the results will be provided.

C. Sales Optimisation and Accountability

1. Learning: Campaigns require a learning period (7 days for Meta Ads; 10 to 15 days for Google Ads). Adequate optimisation is achieved after two weeks of advertising. The agency conducts weekly reviews for necessary adjustments.

2. Sales Responsibility: Campaigns are an advertising medium to facilitate contact with potential customers. Creappsy is not responsible for the sales, closing or follow-up process. that the Customer makes to the leads generated.

3. Payment Method (Applies to both platforms): It is the sole responsibility of the Customer keep your payment method current and free of funding problems on the advertising platform. If the campaign is paused due to a payment failure, Creappsy takes no responsibility for the loss of guideline days and no refunds will be given for the period of interruption.

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III. Web Design

A. Content and Structure Requirements

1. Content Redacted: The Client must provide the full and final textual content for each section and page, as you wish it to be displayed. The Agency may offer minor editing and enhancements using artificial intelligence tools; however, the service does not include full content curation or editing. If required content curation extensive, the project will be classified as "Tailor Made Page and the budget will be adjusted.

2. Graphic Resources: The Customer shall provide photographs, videos and images of high quality in the Google Drive folder.

3. Online Shop: For E-commerceThe Customer must provide the information and the product catalogue (price, description and photographs in the format 600x600px) using the requested form.

B. Delivery Deadlines (Upon Receipt of Complete Content)

C. Structure and Limitations of the Package

1. Structure Included: Standard packages include: Header (header), Footer (footer), Contact Page, and internal pages with a maximum of 4 to 6 sections per page.

2. Content Limit: An internal page is considered to have a minimum of 200 words and a maximum of 1,200 words. Exceeding this limit will result in the quotation of an additional page.

3. Signature (Copyright): The footer shall include the legend: "Copyright © Copyright ©...". [year] [year (Client Company) - Developed by Creappsy".

4. Corporate mailings: The package does not include the configuration of corporate mailings.

D. Policy on Changes and Absence

1. Review Rounds: The Client has two (2) rounds of general review of the entire site. Changes must be submitted in the form of written and detailed via the form provided by The Agency, not via WhatsApp.

2. Limitation of Changes: Following the approval of the initial staffing table and structure, the changes may not entail a major alteration of the structure or additional requirements that substantially modify the approved design.

3. Project abandonment: If The Client or the person in charge assigned is absent from the project for a period of 15 working days. without follow-up, delivery deadlines cease to apply, and The Agency reserves the right to issue a quotation for the reactivation and continuation of the project.

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IV. Corporate Graphic Design

A. Process and Deliverables

1. Meeting: After filling in the form, a meeting will be held with the design team to request the necessary resources, which should be uploaded to the Google Drive folder.

2. Design Deadline: The design stage generally takes from 3 to 7 working daysdepending on the product and the availability of the Client's resources.

3. Presentation: The following will be presented three (3) design proposals in a virtual meeting.

B. Approval and Non-conformity

1. Approval: In case of brand design and brand manual, the realisation of the manual will take 3 to 5 additional working days. The final delivery includes the relevant files, as well as the editable in professional formats (.ai, .psd, .pdf, .svg, .png, .jpg, .mp4, as applicable).

2. Non-conformity: The Client has at its disposal one (1) round of changes to propose minor modifications or completely new proposals to replace the initial designs. Changes should be formalised and clearly expressed to the design team at the meeting.

3. Additional Costs: If the Client requires additional rounds or changes If you are a member of the sales team, you will need to contact the sales team for quotation and approval of these new services.